Market Research

Our Market Research division helps identify who the leaders are in their respective markets. We offer various programs that help identify both businesses and individuals who stand out in their selected professions.

whos-who-logoWho’s Who in Business is now in its 30th year. This distinguished annual program, and the associated recognition that goes with it, is the result of months of research. Polk-Lepson Research Group, an independent market research firm asks the questions and then compiles the responses from a random sample of households all across the Lehigh Valley and Susquehanna Valley. Leaders are recognized regionally through our lifestyle magazines Lehigh Valley Style and Susquehanna Style.

people-choice-logoThe People’s Choice is an annual program created to recognize the business leaders in Berks County. Like Who’s Who in Business, this program seeks to reward local businesses for developing strong and memorable relationships with their customers. Surveys are done through the Polk-Lepson Research Group. Leaders are recognized regionally through our lifestyle magazine Berks County Living.

select-prof-logosSelect professionals allows you to nominate colleagues for specific professions. We are asking you the question…”If you had to refer a family member or friend, who would you recommend?” This is how Select Professionals emerge. Bringing you dentists three years running, and now taking it to the legal and medical fields with regional recognition through our lifestyle magazines Berks County Living, Lehigh Valley Style and Susquehanna Style.